Four fish with lemon slices on a red and yellow striped background.
A mural depicting a bird flying above a large shark in the ocean, with stormy clouds in the background.
Three yellow and gray ducks standing on a wooden dock, with their beaks open, facing left, under a blue sky with rain.


All original artwork is designed and screen printed locally in Christchurch on high-quality cotton AS Colour garments.
Browse the store to see what’s available—and don’t forget to follow us on socials for the latest drops and updates.

View fullsize Coal Grey and white longsleeves with a Crayfish and seaweed design, Printed locally in Christchurch and based out of kaikoura. All Garments and 100% cotton and come in a range of sizes from small to xxxl, perect for keeping the sun off this summer !!
View fullsize Not all mermaids have tails, The Ama or Uminchu woman of Japan have been collecting Pearls and foraging the ocean for Centuries. For all the Wahines of the water. This Original Graphic was hand carved, The message to take only what you need is impor
View fullsize Looking for a Unique and Locally designed Crewneck? Keep the cold Southerly wind off your skin when you hop out the surf or gear up for any of your outdoor adventures this winter with this limited edition Gear from 'Cool in the Shade. Available in
View fullsize Jacko pulling albacore out the cook straight on bored King Billy whilst on a trip across to Taranaki. #fishing #sailing #albacore #tuna #coolintheshade #cookstrait #coolintheshadeclothing #fishingnz #spearfishing #nz #spearfishingaustralia #blackan
View fullsize what lurks beneath the waves? our imaginations can run wild when we're out at sea, The feeling of seaweed around the toes used to scare me silly until I plunged into the brine and saw a world below. #divenz #freedivenz #kaikoura #newzealand #spearf
View fullsize The evenings are drawing out at last, this winter feels as though it has gone on a bit! Looking forward to those beautiful lazy sunsets and getting out the water after dark to a fire with the crew around. #Surfnz #sunsets #coolintheshade #dosomethi
View fullsize Not all mermaids have tails, The Ama or Uminchu woman of Japan have been collecting Pearls and foraging the ocean for Centuries. For all the Wahines of the water. This Original Graphic was hand carved, The message to take only what you need is i
View fullsize Looking for a Unique and Locally designed Crewneck?  Keep the cold Southerly wind off your skin when you hop out the surf or gear up for any of your outdoor adventures this winter with this limited edition Gear from 'Cool in the Shade. Designed

“The sun setting behind the seaward Kaikoura ranges casts long shadows over the land that tapers towards the Pacific Ocean. Bob Tyler encapsulats this vista unique to kaikoura. Fair trade and organic cottons in natural hues, adorn with lino prints depicting the forms that dwell in the waters here. These t shirts serve to be more than just clothing, surpassing style or trends, they are Cool in the Shade. Nick plant - 2024

High-quality garments with standout designs that truly withstand the test of time. I love the artwork and colours—each piece feels like wearable art. I’m endlessly complimented on my shirts and always enjoy pointing people toward Cool in the Shade. Bob’s unique style is eye-catching and has become my go-to gift for family. Always something special.-

Ruby Farebrother - 2022